According to Reuters, the suit was filed Wednesday (July 23) in Manhattan federal court.
50 Cent accuses Taco Bell of “diluting the
value of his good name” as well as employing a guerrilla advertising
campaign to fool consumers into thinking he had endorsed the restaurant
chain.
“Without seeking or obtaining Jackson’s authorization, defendant Taco
Bell made him the star and focus of its nation-wide advertising
campaign by using his name, persona and trademark to promote Taco
Bell’s business and products,” according to court papers.
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